Terry Paule on LinkedIn: Plant-based food cheaper overall than meat and dairy in Dutch supermarkets (2024)

The price of animal and plant products finally started to converge in Europe last year 💸ProVeg International found that the average difference between a basket of plant-based products and a basket of animal-based products in Germany dropped from 53% to 25% in one yearMeanwhile in the Netherlands plant-based meat and dairy products are now cheaper overall than conventional meat and dairy products in nearly all Dutch supermarketsAfter price adjustments were made in large retail chains across Germany, Austria and the Netherlands last year, plant-based own-brand products permanently became the same price or even cheaper than their animal counterpartsSince then Austrian supermarket BILLA already reported a 33% increase in sales! 🚀Let’s keep up the momentum here and see other key markets like the UK and U.S. follow on price convergence - we need to make plant-based affordable for everyone!!https://lnkd.in/ezg5B8xU#proteinwende #alternativeproteins #plantbased

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The canned meat and sausage sector of the United States is projected to witness significant changes and trends in the coming years. According to our market research, there has been a growing demand from consumers for healthy, convenient, and processed meat products. As a result, canned meat and sausage manufacturers will be looking to invest more in developing new products that cater to changing consumer preferences.In addition to this, there is also likely to be an increase in the number of mergers and acquisitions within the industry as companies look to expand their product offerings and market reach. Furthermore, the growing focus on sustainability and ethical sourcing is expected to influence the production processes of canned meat and sausage manufacturers.Another trend that is expected to have a significant impact on the industry is the rise of e-commerce. With more and more consumers opting to shop for their groceries online, canned meat and sausage manufacturers will need to ensure that their products are easily accessible through e-commerce channels.Overall, the canned meat and sausage industry in the United States is set to become more dynamic and innovative in the coming years. As a market research provider, we are committed to keeping an eye on these trends and shifts and providing businesses with the insights and analysis they need to succeed in this fast-evolving industry.#meatindustry #sausageindustry #marketresearch #trends #innovation #mergersandacquisitions #sustainability #ecommerce #changingconsumerpreferences #cannedgoods #foodindustry #manufacturingindustry https://lnkd.in/dgJKSkVp

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We've found a way to keep our customers coming back for more!“There’s a thing called the second moment of truth that manufacturers of anything know about, and that is taste,” said Christine Lewington, CEO at PIP International. “The first moment of truth is that someone will purchase something because they’ll cause great marketing. ‘Hey, cool, let’s try it.’ But they rarely come back the second time if it doesn’t taste good, or the experience with it is not good.” Read the whole story from The Food Institute below. 👇 👇👇Are you ready to learn more about PIP International? Visit: www.pip-international.com Contact us at: inquiries@pip-international.com #plantbasedprotein #pipinternational #peaprotein #aproteinlikenoother

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“There’s a thing called the second moment of truth that manufacturers of anything know about, and that is taste,” said Christine Lewington, CEO at PIP International. “The first moment of truth is that someone will purchase something because they’ll cause great marketing. ‘Hey, cool, let’s try it.’ But they rarely come back the second time if it doesn’t taste good, or the experience with it is not good.” Click below to read the rest of the article.Are you ready to learn more about PIP International? Visit: www.pip-international.com Contact us at: inquiries@pip-international.com #plantbasedprotein #pipinternational #peaprotein #aproteinlikenoother

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I'm passionate aboutthe future of plant-based protein, and I appreciate The Food Institute tapping me for my perspective. Clean labels play a pivotal role for consumers. We know thiswell from years on the ground at Hodo. Transparency is appealing. Knowing how your food is made is a tipping point to trying any new food, and a gateway to plant-based adoption.

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“You need to not just make customers aware, you have to undo existing perceptions and create new ones,” said Christine Lewington, CEO PIP International. “Get some new traction. The only way to do that is to go head-to-head with how things have evolved or with traditional choices. Say, ‘Give us a try again. This is how things have improved.’ I really think this is how grocers will really be able to move the needle on things.” Learn more in The Food Institute article below 👇 👇👇Are you ready to learn more about PIP International? Visit: www.pip-international.com Contact us at: inquiries@pip-international.com #plantbasedprotein #pipinternational #peaprotein #aproteinlikenoother

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“There’s a thing called the second moment of truth that manufacturers of anything know about, and that is taste,” said Christine Lewington, CEO at PIP International. “The first moment of truth is that someone will purchase something because they’ll cause great marketing. ‘Hey, cool, let’s try it.’ But they rarely come back the second time if it doesn’t taste good, or the experience with it is not good.” Learn more with this article from The Food Institute.Are you ready to learn more about PIP International? Visit: www.pip-international.com Contact us at: inquiries@pip-international.com #plantbasedprotein #pipinternational #peaprotein #aproteinlikenoother

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It’s time for an alt-protein news round-up!📢 👀Did you know that plant-based meat and dairy products are now cheaper overall than conventional meat and dairy in nearly all Dutch supermarkets? This is according to a recent study conducted by research body Questionmark on behalf of ProVeg Nederland. Read more here: https://lnkd.in/eBwqgVTD 🌈 New research shows that the colour of product packaging can influence the appeal of plant-based meats! The report delved into this topic using exclusive consumer research and surveys. It took a selection of packaging colours to determine which are most appealing to customers in the context of plant-based meat products. Access the key insights: https://lnkd.in/e4ujeBCd🥩 Iceland’s Prime Minister Katrín Jakobsdóttir made history last week, by showing her leadership and outspoken support for the advancement of cultivated meat technology. On February 12, Jakobsdóttir attended one of Europe’s largest cultivated meat-tasting events. She emphasised that ‘cultivated meat is one of the solutions to the climate challenge,’ and added that the Icelandic authorities will help pave the way for the adoption of new solutions in Iceland. Read more here: https://lnkd.in/eEsPRJWR🌱 A ground-breaking new report seeks to untangle the complexity of the ultra-processed food debate and its relationship with plant-based meat.From understanding the nuances of processing to navigating consumer perceptions, report author, Jenny C., offers invaluable insights to drive positive change in our food system. Listen to Jenny: https://lnkd.in/eP74YVJyThese are just a few of our favourite stories from the past two weeks. What exciting news updates have you come across so far in February? Let us know!#NewFoodHub #ProVeg #News #AlternativeProtein #PlantBased #CultivatedMeat

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All losers with a race to the bottom in fruit and vegetable prices!This article seems very positive for at least consumers, but it is not. Not only consumers, but also producers and everyone else involved in the food chain. Ultimately, society as a whole suffers from this.Apart from the fact that cheap products on the shelves still have lower prices for farmers and (horticulture) growers, there is even less financial room for innovations and making the chain more sustainable. The call to pay fair prices has been paid lip service by supermarkets and consumers for a long time, but not in practice. Supermarkets have an oligopoly in many European countries, but certainly in the Netherlands, UK and Germany. According to economic laws, there is an oligopoly if there are only a few suppliers who offer a hom*ogeneous or heterogeneous product. Supermarkets control the market and, among other things, maintain their own margins through their purchasing power. The rest of the chain, and in this case in particular farmers and (horticulture) growers, lose margin. Farmers and growers will then be less able to innovate and become more sustainable. In fact, in my opinion, supermarkets are holding back some of the innovations and sustainability of the fresh food chain due to their price competition and purchasing power! The result is that less sustainable products end up on the shelves or, as in the UK last year, fewer or no fruit and vegetables were available.Supermarkets in particular must take their responsibility and, if necessary with pressure from governments, place much more emphasis on sustainability and fair prices. The result is that the fresh food chain can become more sustainable more quickly and can therefore produce healthier and safer food. Ultimately, this will benefit everyone and not just supermarkets!#food #agri #vegetables #fruit #competiotion #acm #sustainablility #horticulture #farmers #growers #horticulture

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Good news for Dutch shoppers! 🇳🇱 A study by market researcher Questionmark Foundation shows that plant-based meat and dairy products are now overall cheaper than their animal-based meat and dairy counterparts in nearly all Dutch supermarkets.Food system change is on its way! 🌱 Questionmark combined the prices of shopping baskets filled with the 12 most common product types, including vegetarian meatballs, plant-based cheese, and plant yogurt, and found that savings could be as high as 20%, depending on the supermarket. Similar studies commissioned by ProVeg in Belgium and Germany found that plant-based products are increasingly reaching ‘price parity’ with their animal-based counterparts. The price differences can partly be explained by inflation, which hits animal products harder. However, another explanation is that supermarkets are consciously taking steps to eliminate or reduce the price differences between animal and plant-based products. Learn more about the report’s findings here ➡️ https://hubs.ly/Q02k1LVS0 #ProVeg #PriceParity #PlantBasedGroceries #PlantBasedAlternatives

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